work from home as SEO and internet marketing expert

Free SEO and Internet Marketing Training Program

Due to search for elusive huge website traffic, search engine optimization

or SEO and internet marketing services are very popular and in demand. The secret of getting the targeted website traffic is to hire an SEO and internet marketing expert or be an expert yourself. For those who have a budget, hiring an SEO expert could be an easy but costly option. If you have no budget for SEO, WebCEO generously gives Free Basic Training Course on SEO and Internet Marketing with free certification as Certifed Internet Marketing Professional (CIM). This means that you will not only become an SEO expert but also a competent internet marketing professional for FREE.

The Free Basic SEO and Internet Marketing Course Training includes the following essential topics:

1. Introduction into Internet Marketing
2. What You Should Know Before Getting Started
3. Get Acquainted with Search Engine Optimization Tools
   • Stage 1: Search Engine Marketing
     • Part 1: Understanding Search Engines
       • Lesson (1): Classification of Search Engines
       • Lesson (2): Crawler-Based Search Engines
       • Lesson (3): Human-Powered Search Engines
       • Lesson (4): Pay-for-Performance Search Engines
       • Lesson (5): META-engines
       • Lesson (6): Who Feeds Who - Search Engine Relationships
       • Lesson (7): How Search Engines Rank Pages
       • Selected Reading List
       • Quiz (1) : Understanding Search Engines
     • Part 2: On-Page Optimization
       • Step 1: Picking out Keywords
         • Lesson (8): Defining Your Niche and Audience
         • Lesson (9): Preparing to Research Keywords and Getting Suggestions
         • Lesson (10): Using Keyword Suggestion Tools
         • Lesson (11): Performing Advanced Keyword Analysis [P]
         • Demo (1): Picking out Keywords
         • Selected Reading List
         • Quiz (2): Picking out Keywords
       • Step 2: Optimization - Tuning the Pages
         • Lesson (12): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
         • Lesson (13): HTML Elements (Page Areas) That Matter
         • Lesson (14): Optimizing Layout of Your Pages
         • Lesson (15): Optimizing Navigation and Menus
         • Lesson (16): Using CSS for Optimization
         • Lesson (17): Duplicate Content Issues [P]
         • Lesson (18): Local SEO for Your Site [P]
         • Demo (2): Optimizing an HTML Page
         • Selected Reading List
         • Quiz (3): Optimization - Tuning the Pages
       • Step 3: Optimizing Site Structure [P]
         • Lesson (19): Building the Right Site Architecture [P]
         • Lesson (20): Domain Name, File Names and Extensions [P]
         • Lesson (21): META Robots Tag and “robots.txt” [P]
         • Lesson (22): Creating a Search Engine Friendly Sitemap
         • Selected Reading List [P]
         • Quiz (4): Optimizing Site Structure [P]
       • Step 4: Website Submission
         • Lesson (23): Search Engines’ Submission Rules and Guidelines
         • Lesson (24): Submitting to Search Engines
         • Lesson (25): Submitting to Directories
         • Lesson (26): Submitting to Pay-for-Performance Search Engines [P]
         • Lesson (27): Verifying Submission Success
         • Demo (3): Website Submission
         • Selected Reading List
         • Quiz (5): Website Submission
       • Step 5: Auditing and Improving the Website
         • Lesson (28): Detecting and Fixing Site Visibility Issues
         • Lesson (29): Detecting and Fixing Site Usability Problems
         • Lesson (30): Cleaning up the Mess. Orphan Files and Tech Waste
         • Demo (4): Monitoring Site Uptime
         • Demo (5): Testing Your Site and Improving Its Quality
         • Selected Reading List
         • Quiz (6): Auditing and Improving the Website
       • Step 6: Working around Specific Optimization Issues [P]
         • Lesson (31): Graphic-Heavy Sites [P]
         • Lesson (32): Flash Sites [P]
         • Lesson (33): Frameset Pages [P]
         • Lesson (34): Dynamic, Database-Driven Sites, Shopping Carts [P]
         • Lesson (35): JavaScript [P]
         • Selected Reading List [P]
         • Quiz (7): Working Around Specific Optimization Issues [P]
     • Part 3: Off-Page Optimization
       • Step 7: Link Marketing
         • Lesson (36): Link Popularity and Link Quality
         • Lesson (37): Google PageRank, Local Rank and Hilltop Algorithms
         • Lesson (38): Link Building Strategies and Techniques
         • Demo (6): Find Link Partners
         • Selected Reading List
         • Quiz (8): Link Marketing
       • Step 8: Additional Link Sources (Content Distribution) [P]
         • Lesson (39): Article Marketing [P]
         • Lesson (40): Press Releases [P]
         • Lesson (41): Making Use of RSS Feeds [P]
         • Lesson (42): Making Use of Blogs and Forums [P]
         • Lesson (43): Social Media Marketing [P]
         • Demo (7): Analyzing Link Popularity [P]
         • Selected Reading List [P]
         • Quiz (9): Additional Link Sources [P]
     • Part 4: Monitoring Search Engine Rankings
       • Lesson (44): Issues with Automated Ranking Monitoring
       • Lesson (45): Analyzing Your Rankings over Time
       • Demo (8): Checking Site Rankings
       • Selected Reading List
     • Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)
       • Lesson (46): Black-Hat Techniques vs White-Hat Techniques
       • Lesson (47): Code of Ethics
       • Selected Reading List
       • Quiz (10): Search Engine Spamming
     • Part 6: Search Engine Advertising
       • Introduction to Online Advertising
       • Step 1: Pay Per Click Advertising
       • Lesson (48): Introduction to PPC and Basic Concepts
       • Lesson (49): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)
       • Lesson (50): Ad Writing Tips [P]
       • Lesson (51): Customer Tracking, Bid Management [P]
       • Lesson (52): Dynamic Keyword Insertion [P]
       • Lesson (53): Geographical Targeting [P]
       • Lesson (54): Landing URLs and Pages [P]
       • Lesson (55): Search Engine Partner Networks and Context Advertising Networks [P]
       • Demo (9): Manage PPC campaigns
       • Selected Reading List
       • Quiz (11): Search Engine Advertising [P]
     • Quiz (12): Search Engine Marketing
   • Stage 2: E-Mail Marketing
     • Lesson (56): Introduction to E-Mail Marketing. The Basics
     • Lesson (57): The Six-Step Process of E-Mail Marketing
     • Lesson (58): Working with Your Mailing List
     • Lesson (59): Creating the Message and Choosing the Subject
     • Lesson (60): Running the Campaign - E-Mail Transmission Tips
     • Lesson (61): Reply Mechanisms [P]
     • Lesson (62): Delivery and Response Tracking (Bounce Rate, Unsubscribe Rate, Open Rate, Clickthru, Conversion) [P]
     • Lesson (63): Building and Maintaining a Newsletter [P]
     • Lesson (64): Selling your Audience (Showing Ads in your Mailings) [P]
     • Selected Reading List [P]
     • Quiz (13): E-Mail Marketing [P]
   • Stage 3: Affiliate Marketing
     • Lesson (65): Introduction to Affiliate Marketing
     • Lesson (66): Earning Money as an Affiliate
     • Lesson (67): Starting Your Own Affiliate Program
     • Lesson (68): Setting Up the Program
     • Lesson (69): Choosing Your Partnership Model
     • Lesson (70): Recruiting Affiliates
     • Lesson (71): Tracking the Affiliate Program [P]
     • Lesson (72): Communicating with Affiliates [P]
     • Lesson (73): Affiliate Marketing Tips and Techniques. Viral Marketing [P]
     • Lesson (74): Mistakes to Avoid [P]
     • Selected Reading List
     • Quiz (14): Affiliate Marketing [P]
   • Stage 4: Web Analytics
     • Introduction to Web Analytics
     • Part 1: Traffic Data Sources
       • Lesson (75): Different Web Traffic Data Sources
       • Lesson (76): Web Analytics Pyramid Model
       • Lesson (77): Tools, Services and Data Providers [P]
       • Lesson (78): Setting up the Web Analytics Tool (Hitlens) [P]
       • Demo (10): Using the HitLens Configuration Wizard
       • Quiz (15): Traffic Data Sources
     • Part 2: Traffic Sources
       • Lesson (79): Referring Sites and Partners
       • Lesson (80): Advertising Campaigns and Organic Search Engine Results
       • Lesson (81): Keywords as a Data Source
       • Demo (11): Browsing HitLens Reports
       • Quiz (16): Traffic Sources
     • Part 3 : The Sales Funnel and Customer Life Cycle [P]
       • Lesson (82): The Customer Life Cycle: Reach, Acquisition, Conversion,Retention [P]
       • Lesson (83): Reach and How to Measure It [P]
       • Lesson (84): Acquisition and How to Measure It [P]
       • Lesson (85): Conversion and How to Measure It [P]
       • Lesson (86): Retention and How to Retain Visitors [P]
       • Selected Reading List [P]
       • Quiz (17): Sales Funnel and Customer Life Cycle [P]
     • Part 4 : Business Models and KPI Sheets [P]
       • Lesson (87): Four Broad Business Models by E. Petersen [P]
       • Lesson (88): Key Performance Indicators by Business Model [P]
       • Selected Reading List
     • Quiz (18): Web Analytics
   • Stage 5: Starting Your Internet Marketing Business [P]
     • Lesson (89): Find Your Niche and Put Together Your Success Formula [P]
     • Lesson (90): Develop or Adopt an Approach [P]
     • Lesson (91): Select and Master the Inventory [P]
     • Lesson (92): Manage the Projects [P]
     • Lesson (93): Promote Your Business [P]
     • Lesson (94): Personal Selling and Promotions [P]
     • Lesson (95): Advertising Your Online Business [P]
     • Selected Reading List [P]
4. Glossary

Those training course topics with [P] above are available only in Professional Training Course Edition. In summary, there are 4 stages, 50 lessons, 11 quizzes, and 10 training movies in Basic Training with certification title of Competent Internet Marketer (CIM). In Professional Edition, there are 5 stages, 95 lessons, 18 quizzes, and 11 training movies with certification title of Professional Internet Marketer (PIM).

How to avail the free SEO and Internet Marketing Training Program

Actually, the Free Basic Training Course is priced at USD 97 but it is being given FREE for limited time only. Just download the free WebCEO desktop SEO tool and register it during the installation. Run the SEO tool and click the training link and you will be eligible for basic SEO training account. To pass the training course and be certified, you need to achieved the minimum or higher score in quizzes. You may skip the quizzes and jump to the course topic you’re interested in. Upon completion of the training, you will gain an expertise in SEO and internet marketing and in using the WebCEO SEO desktop tool.

Work at home opportunities for SEO and Internet Marketing Experts

As a Certified or Professional Internet Marketer, you may use your SEO and internet marketing skills in your existing Work At Home Business or create new website or blog to fully apply your newly acquired skills. You may also build a website as Work At Home selling SEO and internet marketing consultancy services to help other online home businesses optimize and improve their website traffic.